August 4, 2020 - LinkedIn - August, sowing time - the case of promos tv
An effective communication and promotion campaign needs a good #mediaplanning. On the eve of the launch of a TV program, it is necessary to analyze the promo steps, the locations and the views...
March 31, 2020 - El Pais, The news in Italy lose audience after months covering the coronavirus
News spots had experienced a similar rebound to that of Spain with the pandemic
April 6, 2020 - Les Echos, Italians even more addicted to television
The confinement increased the daily time spent in front of the small screen by more than an hour, to 6 hours in total. The public has been rejuvenated, news and even religious programs have been...
April 21, 2020 - La Repubblica, Rai, political battle in Supervision. Lockdown listeners are disappointing
In the evening the audition of Foa and Salini was held in the commission. The president of the Barachini commission: "My letter for the spaces to Salvini and Conte was legitimate". The Report case...
April 11, 2020 - La Repubblica, 'Via Crucis, the most viewed since 1994. Listening doubled'
The Italians, forced into the house by the epidemic, give Pope Francis the record of ratings for his Via Crucis.
April 2, 2020 - La Repubblica - Rai, the share drops and the coronavirus cancels the business plan. The CEO Salini in the crosshairs of the Pd
In the early evenings the TV audience increases by 6 million, but Viale Mazzini captures only half of Mediaset.

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